Analytics & Insights

Live dashboards. Per-message cost tracking. Delivery forensics. Custom reports. API-accessible metrics across every product.

Real-time

Data Pipeline

Architecture

50+

Available Metrics

Product

Per-message

Cost Attribution

Product

Threshold

Alert System

Product
System Architecture

Real-Time Metrics Pipeline

Every message, call, and API event emits structured telemetry that flows through a real-time processing pipeline. Metrics are aggregated into per-second time-series buckets, enriched with carrier and geographic metadata, and stored for sub-second querying.

Dashboards pull from the same pipeline that powers alerts and API responses. Anomaly detection runs against baseline models, flagging deviations in delivery rate, latency, or cost within minutes of onset.

Deep Dive
01 REAL-TIME,

Real-Time, Not Last-Night

Delivery rates update as messages land. Cost breakdowns refresh every 60 seconds. Geographic heatmaps show per-country performance. Anomaly detection fires within minutes of a carrier issue. No batch jobs. No stale data.

02 DELIVERY

Delivery Forensics

Trace any single message from API request through carrier handoff to final delivery. See exact latency at each hop. Identify which carrier, which route, which country caused a failure. Export forensic reports for enterprise clients.

03 CUSTOM

Custom Intelligence

Build dashboards from 50+ metrics: delivery rate, latency, cost, conversion, engagement. Scheduled reports via email or Slack. API access for programmatic queries. Alert on thresholds: delivery drops below 98%, cost exceeds budget, latency spikes.

AI Assistant

Core

AI agents that handle support, sales, and scheduling across all messaging channels. Trained on your knowledge base.

  • 80% Auto-ResolutionFAQ, order status, and lead qualification without human agents
  • Custom TrainingTrained on your docs, FAQs, and product catalog
  • Context-Aware HandoffEscalates to humans with full conversation history
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Analytics

Core

Real-time delivery tracking, per-message cost breakdown, and custom dashboards with 50+ metrics.

  • Delivery ForensicsTrace any message from API request to carrier handoff
  • Cost AttributionPer-message cost by carrier, country, and campaign
  • Threshold AlertsGet notified when delivery drops or latency spikes
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Personalization Engine

Core

Dynamic content blocks and conditional logic. Personalize by location, behavior, purchase history, and custom attributes.

  • Merge TagsInsert name, location, order data, and custom fields
  • Conditional LogicShow different content based on segment or behavior
  • Send-Time OptimizationDeliver at the time each recipient engages
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CRM & Contacts

Core

Unified customer profiles with complete communication history. Import contacts, build segments, and personalize at scale.

  • Unified TimelineEvery message, call, email, and form submission in chronological order per contact.
  • Dynamic SegmentsLists auto-update based on behavior, purchase history, or engagement criteria.
  • Custom AttributesUnlimited fields, tags, and computed properties.
  • Import & SyncImport millions of contacts via CSV or API with auto-dedup.
  • + 1 more
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SOC 2 Type II
GDPR Compliant
HIPAA Ready
ISO 27001
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